CorpComms Magazine

Three quarters of PR leaders felt the Government beat the Opposition in yesterday's debate on the Comprehensive Spending Review.

Immediately after Chancellor George Osborne and his shadow Alan Johnson debated tax and spending policies for the coming four years, the Public Relations Consultants Association (PRCA) Leaders' Panel, a board comprising managing directors of the UK's leading PR consultancies, voted overwhelmingly in favour of the Government's delivery, with just 14 per cent more impressed by Labour's counterattack.

However, feelings about the likely effects of the review were far more mixed, with half of those polled saying it was too early to understand its implications, just eight per cent anticipating that its outcome would be 'positive' or 'very positive', and more than three out of ten fearing it heralded 'negative' or 'very negative' consequences. Perhaps surprisingly then, more were positive about the substance of the review than not, with 34 per cent approving of the proposals compared to 20 per cent opposing them. 

Francis Ingham, chief executive of the PRCA, said: 'PR leaders are clear that the Government has won the presentational war. By an overwhelming margin, they think the Conservatives and Liberal Democrats have been better at presenting their case than Labour. But presentation isn't everything, and as yet there is no consensus on how the CSR will play out in practice.'

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