CorpComms Magazine

As the government publishes its proposals for swingeing public sector cuts, technology PR agency Mynt has issued its own recommendations for 100 articles well overdue for the chop.

The agency has compiled a list of one hundred words and phrases regularly bandied about on press releases, internal memos and over the table in agency boardrooms that should never again see the light of day.  

After soliciting suggestions from a number of global PR practitioners, the blog then grouped the buzzwords by frequency of submission. Some of the mercifully less common candidates include the pseudoscientific - 'off the grid', 'evolving', 'symbiotic', 'critical mass', 'paradigm shift' and 'tipping point' and the vaguely architectural - 'rightsizing', 'full-scalable', 'platform', 'turn-key' and the now notorious 'out-of-the-box'.

High-achieving professionals can look forward to accolades such as 'thought leader', 'pioneer' and 'influencer', alongside the slightly less obvious commendations 'rock star' and 'revolutionary', the faintly ecclesiastical 'guru' and 'evangelist' and the frankly canine 'best-of-breed'.

The 'bleeding edge' has now entered the industry vernacular as a slightly more visceral and slightly less sensical version of the 'cutting edge', whilst school reports up and down the country are being hastily Tipp-exed as teachers are informed being 'disruptive' is now a good thing, signalling 'innovative', 'industry leading' and the most common submission of all - 'game changing'.

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