CorpComms Magazine

Insurance provider Aviva has launched a campaign exhibiting giant photographs of employees, partners and customers on buildings in capital cities worldwide.

As part of the launch, members of the public are being invited to submit their own images online to be projected onto landmarks in Paris, Warsaw, Singapore, Delhi and Mumbai alongside three locations in London; Sea Containers House and The National Theatre on the South Bank, and St Helen's Tower (formerly the Aviva Tower) in the City of London. The pictures will be exhibited for seven nights during the third week of October, and the display will be streamed live on YouTube.

Photographs can be submitted online and via Aviva's Facebook page. For each of the first 250,000 photos uploaded, the insurer will donate £1 to Save the Children as part of its Street to School programme, which supports initiatives to get children living and working on the streets back into education.

The campaign seems fitting for a global brand which defines its core value as 'recognising peoples' individual significance'. Amanda Mackenzie, chief marketing officer at Aviva, said: 'We know insurance isn't just about policies and pensions; it's about people. That's why we're making our customers the big picture, putting a spotlight on them and our people. 

'You are the Big Picture tells the stories of how we've provided help and support to people when they needed it most. Putting customers at the heart of everything we do not only makes sense for them, it makes good commercial sense too.'

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