CorpComms Magazine

Ever wonder at how far technology has come? Well, now the Digital Entertainment Group Europe would like to tell you, by providing the first Europe-wide carbon footprint assessment of the home entertainment industry.

The four-month study, conducted in tandem with management consultancy Intelligence for Business (i4b), calculated C02 emissions across the home entertainment supply chain - evaluating the efficiency of facilities, distribution and materials. Those assessed include major studios Paramount, Disney and Universal and suppliers Sony DADC and Technicolor.

Results will be released in the coming months and DEGE then hopes to set industry standards against which members can measure their environmental progress, and to provide long-term reduction goals for carbon emissions across home video, DVD and Blu-ray production and supply chains.

Edwin Van Der Meerendonk, chairman of DEGE supply chain and efficiencies and vice president of European operations at Walt Disney Studios Home Entertainment, said: 'It's great to see the home entertainment industry across Europe commit themselves to an issue that is of such great significance, and we believe the findings will spur meaningful change as our identified carbon reduction best practices also make good business sense.'

Andrea Brown, greenhouse gas (GHG) protocol manager at the World Business Council for Sustainable Development, said: 'It's essential that industries across the globe look at the ways they can reduce their impact on the environment and it is encouraging to see the DEGE playing a proactive role, utilising recognised standards such as The GHG Protocol, and ensuring the home entertainment industry is reducing its carbon footprint.'

'This research underscores that the home entertainment industry is clearly committed to increasing efficiency and reducing its carbon footprint and we look forward to seeing the positive changes this research engenders.'

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