CorpComms Magazine

Internet users in the US are spending more time cruising about on Facebook than on all Google sites combined, including the world's most popular Internet search-engine and the video-sharing site YouTube, according to a new report from digital market research company comScore Inc.

In August, American web users spent 41.1 million minutes on Facebook, about 9.9 per cent of their time online that month. Over the same period, they spent 39.8 million minutes on Google sites, 9.6 per cent of their online activity.

Social networking has experienced a meteoric rise since Facebook's inception in 2004 but curiosity about the status of friends and family now seems to be inching in front of web surfers' interest in almost everything else. In July the site announced more than 500 million active users, roughly equalling the population of North America.

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