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Sweet charity

by Louisa Coward on 08/09/2010 11:28:48 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet

Coca-Cola happiness goes viral in London

About the author:

Louisa Coward

Louisa Coward is the editorial intern at CorpComms Magazine

Sweet charity

A viral video of UK students surprised with free treats by a Coca-Cola vending machine has achieved more than 60,000 hits on YouTube.

Following on from its stateside debut in New York City university, which reached one million views in the first week alone, the vending machine has struck again in London. But the soft drinks giant is teasing followers with the promise of more surprise locations to come. The video ends with the question, 'Where will happiness strike next?'

Along with the conventional soft drinks, the machine dispenses such unexpected extras as popcorn, Polaroid pictures, games of Twister and, to add a peculiarly British twist, a punnet of strawberries and cream.

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