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The mother of all pressure campaigns

by Louisa Coward on 08/09/2010 12:00:04 in CorpComms Online | share me: del.icio.us | digg | reddit | Tweet

Influential mummy bloggers call on 100,000 to Save the Children

About the author:

Louisa Coward

Louisa Coward is the editorial intern at CorpComms Magazine

The mother of all pressure campaigns

Returning home from a tour to Bangladesh, three of the UKs best-known mummy bloggers have called on 100,000 Britons to join Save the Children's campaign to stop children dying from easily preventable diseases such as malaria and diarrhoea or owing to malnutrition. 

Bloggers Sian To, Josie George and Eva Keogan will then meet Nick Clegg before he leaves for the UN summit on the Millennium Development Goals in New York in two weeks time to request accompanying him to hold world leaders to account on tackling global infant mortality and the poverty behind it.

The call was delivered on the same day that Save the Children published a report suggesting that four million child deaths could have been prevented over ten years if governments had made the same effort to help the world's poorest children as those more affluent. 

To (@mummytips) said: 'We've learned so much from our trip. We've talked with mothers who are so sad from losing their children to illnesses like tummybugs that even I know how to treat with things in my first aid box at home. I cannot believe that in 2010 even a single life can be lost if we have the medicine and the knowledge that could stop that death from happening.'

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