Features

From social networking for spies to brand engagement on Second Life, CorpComms Magazine tackles all the important and topical issues online and in the magazine. Features are only made available online one month after they are published in print. To read them when they are published, subscribe to CorpComms Magazine.

The power of influenceThe power of influence
Reputation management | Author: Clare Harrison | Date: 03/02/2012 | | Issue: 63
How companies are using new platforms to identify key influencers
Use your EdUse your Ed
Media relations | Author: Clare Harrison | Date: 16/01/2012 |
Has Ed Miliband been too media trained?
How reliable is Twitter verification?How reliable is Twitter verification?
Social media | Author: Clare Harrison | Date: 04/01/2012 |
Not much is known about Twitter's approach to verifying accounts
Returning to businessReturning to business
Public relations | Author: Andrew Cave | Date: 16/12/2011 | | Issue: 62
Getting back to business as usual in the wake of G4S's abortive takeover deal
Open to debateOpen to debate
Personal View | Author: Dan Roberts | Date: 13/12/2011 | | Issue: 62
Dan Roberts, national editor of The Guardian, explains the rationale for open sourcing the newspaper's news list
Should PRs edit Wikipedia pages?Should PRs edit Wikipedia pages?
Public relations | Author: Clare Harrison | Date: 09/12/2011 |
Bell Pottinger's woes are a lesson for PRs
Once upon a timeOnce upon a time
Corporate reporting | Author: Andrew Cave | Date: 07/12/2011 | | Issue: 62
The art of storytelling in public relations
Cleaning up the lobby shopCleaning up the lobby shop
Public affairs | Author: Clare Harrison | Date: 06/12/2011 | | Issue: 62
How the lobbying industry is reacting to persistent scandals and the growing cries for regulation
Promoting the bright sidePromoting the bright side
Social media | Author: Clare Harrison | Date: 01/12/2011 | | Issue: 62
How Debenhams used Twitter after the riots to achieve positive media coverage
View from The BridgeView from The Bridge
Reputation management | Author: Sheli Rodney | Date: 01/12/2011 | | Issue: 62
Behind the scenes at GolinHarris's 24/7 newsroom - real time conversation in action
Undercover Boss and beyondUndercover Boss and beyond
Public relations | Author: Zoe Melarkey | Date: 29/11/2011 | | Issue: 61
Zoe Melarkey, PR programme manager at npower, reveals the reasons why the energy company took part in Channel 4's Undercover Boss and the benefits
Firing for a Facebook postFiring for a Facebook post
Digital media | Author: Clare Harrison | Date: 28/11/2011 |
Company reputation and the rights of the individual
Recruitment goes socialRecruitment goes social
Recruitment | Author: Rosie Murray-West | Date: 20/11/2011 | | Issue: 61
The hiring process is increasingly being carried out on social networking sites, finds Rosie Murray-West
Reflections on the NLA/Meltwater caseReflections on the NLA/Meltwater case
Media relations | Author: Dominic Young | Date: 20/11/2011 | | Issue: 61
Dominic Young, former chairman of the Newspaper Licensing Agency, reviews the recent High Court decision on licensing newspaper websites
A social approach to the mediaA social approach to the media
Media relations | Author: Helen Dunne | Date: 20/11/2011 | | Issue: 61
Helen Dunne discovers the thinking behind HSBC's social media newsroom offering

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