Features

From social networking for spies to brand engagement on Second Life, CorpComms Magazine tackles all the important and topical issues online and in the magazine.

Winning lessonsWinning lessons
Corpcomms Awards | Author: Helen Dunne | Date: 11/03/2010 | | Issue: 44
CorpComms Magazine and Cision, the media intelligence group, have partnered to offer an insight into the reasons behind some of our winning entries last year
Payback timePayback time
Public sector | Author: Clare Harrison | Date: 11/03/2010 | | Issue: 44
Clare Harrison considers how local authorities plan to improve their output at a time when communications budgets are under attack
Reporting the right messageReporting the right message
Annual reports | Author: Caroline Poynton | Date: 11/03/2010 | | Issue: 44
Caroline Poynton looks at the role of online reports at a time when companies are trying to spend money wisely and adopt a serious tone to their communications
The price of adviceThe price of advice
Procurement | Author: Andrew Cave | Date: 11/03/2010 | | Issue: 44
Does procurement have a role in the purchase of PR services, asks Andrew Cave
Reading between the linesReading between the lines
Profile | Author: Helen Dunne | Date: 11/03/2010 | | Issue: 44
Helen Dunne meets Gill Webber, head of communications at the British Library, and learns about the challenges of balancing today's digital needs with a collection that dates back 19 centuries
Let's drink to thatLet's drink to that
Cover Story | Author: Andrew Cave | Date: 11/03/2010 | | Issue: 44
Andrew Cave considers the moves being made by the alcohol industry to promote responsible drinking
Downing TweetDowning Tweet
Public affairs | Author: Mark Leftly | Date: 11/03/2010 | | Issue: 44
Mark Leftly considers how our political parties are using digital media tools to engage with the electorate in the run up to this year's election
Fairly tradingFairly trading
Cover Story | Author: Helen Dunne | Date: 01/12/2009 | | Issue: 42
Cadbury switched production of its flagship chocolate bar Dairy Milk to Fairtrade to boost the social conditions of Ghanaian farmers, finds Helen Dunne
The minefield of social media monitoringThe minefield of social media monitoring
Media monitoring | Author: Caroline Poynton | Date: 01/12/2009 | | Issue: 42
Caroline Poynton examines the challenge of listening to online conversations without interrupting their flow
PC Tweet of Blog StreetPC Tweet of Blog Street
Public relations | Author: Andrew Cave | Date: 01/12/2009 | | Issue: 42
Police forces are seeking new ways to communicate and interact with the public, says Andrew Cave
Shop stewardsShop stewards
Media relations | Author: Andrew Cave | Date: 01/12/2009 | | Issue: 42
Andrew Cave examines the role of retailers' press departments in dealing with customers
A brave new worldA brave new world
Public relations | Author: Caroline Poynton | Date: 01/12/2009 | | Issue: 42
Caroline Poynton examines how charities are starting to shake up their communication strategies to gain recognition and funds
The true cost of a shopping basketThe true cost of a shopping basket
Cover Story | Author: Andrew Clark | Date: 05/11/2009 | | Issue: 41
Andrew Clark finds that consumers want to know more about the impact of their products on the environment
Measuring upMeasuring up
Media Evaluation | Author: Andrew Cave | Date: 05/11/2009 | | Issue: 41
Andrew Cave investigates suggestions that media evaluation metrics should be standardised
Under surveillanceUnder surveillance
Legal Matters | Author: Mark Leftly | Date: 05/11/2009 | | Issue: 41
Mark Leftly examines the issue of privacy and the need for companies to put policies in place governing Internet usage

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