SOCIAL MEDIA IN ACTION
Theory, practice, results
28 September 2011
Inmarsat Conference Centre, 99 City Road, London EC1Y
An interactive social media conference featuring presentations from leading experts, award winning case studies and in-depth Q&A discussions.
Attendees gained insights into:
- Proving the value of social media
- Creating online communities using social media platforms
- Keeping communities engaged and on message
- Embedding social media into the organisation
- The challenges of maintaining 24/7 online communications
- Adopting a collaborative approach to communications
Feedback from delegates:
'I was in search of some guidance regarding social media practices and I found it in spades. Thought provoking, insightful and practical – fantastic.'
'Very interesting and inspiring conference. I really enjoyed it and all the speakers were excellent.'
'This conference more than met my expectations. The breadth and quality of speakers was fantastic. There were plenty of networking opportunities; the room and venue were right size and very comfortable. Plus the food and refreshments were very high quality. Very very engaging. Thank you.'
'Good range of speakers and all were refreshingly candid about their experiences.'
'A great day with a long list of actions generated and tips picked up.'
'It was a very good day – and everyone I spoke to thought the same.'
Click here to read one delegate’s review of the event
Tweetimonials:
'Interesting to listen to @Katie_DB outline how @LloydsTSBOnline is approaching social media at @CorpCommsMag #CCconf'
'Loving the case study from Greater Manchester Police #CCconf'
'Fascinating insights from O2 @AlexPearmain – totally integrated PR and customer service the way to go #CCconf'
'Probably one of the best talks I've heard on challenges of proactive engagement & 'continuous conversation'! Well done @alexpearmain #CCconf :-)'
'@samholgate from Gatwick says airport operational staff were trained to respond to customers during snowstorms – enlightened approach #ccconf'
'Business strategy before social strategy' from Ralph @SageGroupPlc. Sing it! #CCconf'
'Great story from @b1an – passion for customer service at #BT at #CCconf'
'Brilliantly innovative approach to crowd-sourced community charity from @DavidHamilton at #CCconf'
Programme
08.30 REGISTRATION
Refreshments will be served
09.00 WELCOME ADDRESS
Helen Dunne, editor of CorpComms Magazine
09.10 FROM STORYTELLING TO STORY SHARING
Richard Coope, head of digital, Radley Yeldar
Coope will share advice on how to embed social media thinking into your corporate culture and move from corporate storytelling to story sharing. He will present best practice case studies from FTSE 100 companies who have successfully embraced the wider social media opportunity. He will also provide practical insight on social media parenting for courageous brands.
09.50 THE OLD SCHOOL BUSINESS CASE FOR THE NEW SCHOOL PHENOMENON
Katie Doble-Birch, social media manager, Lloyds Banking Group
Social media is changing the very essence of business but, at its heart, it remains a communications channel that must prove its worth. Machin explains how to create a business case for utilising social media, drawing on Lloyds Banking Group's experience.
10.30 MORNING REFRESHMENTS
10.50 TWITTER IN ACTION
Kevin Hoy, web manager, Greater Manchester Police
Caroline Mytton, head of rentokil.com, Rentokil Initial
Christopher Millard, director of press and communications, Royal Opera House
From tracking wasps and highlighting crime to creating new operas, three organisations present their innovative Twitter campaigns before joining a panel discussion to share advice and lessons learned on utilising the microblogging platform.
11.30 MAKING THE DREAM HAPPEN: HOW REAL TIME COMMUNICATIONS BECOME REALITY
Alex Pearmain, head of social media, O2 in the UK
This session offers practical advice and insight into the challenges of planning, managing and resourcing continuous communication. Pearmain explains how O2 did it.
12.20 LOCATION, LOCATION, RESULTS
Antony Robbins, head of communications, Museum of London
In an effort to promote a major revamp and attract a new audience, the Museum of London launched an innovative augmented reality iPhone application that allowed users to see yesterday's London through today's lens. Robbins demonstrates the groundbreaking technology, and explains how the app brought the museum right up to date.
13.00 LUNCH
13.45 REALISE AND OPTIMISE YOUR SOCIAL MEDIA REAL ESTATE
Chris Sykes, chief executive, Volume, and founder, SociView.com
The growth of social media has left many companies unsure of the extent and value of their presence across the networks. Sykes offers practical insights into tracking active and redundant social accounts, identifying key influencers and establishing a more strategic approach to integrating social media into the comms mix.
14.20 EMBEDDING SOCIAL MEDIA INTO AN ORGANISATION: HOW GATWICK IS DOING IT
Samantha Holgate, head of airport communications, Gatwick
Gatwick has had great success in developing social media channels, resulting in high levels of customer satisfaction. Holgate explains their current focus of working with different areas of the business to embrace social media, ensuring that it is at the heart of Gatwick's customer service approach.
14.50 SETTING THE RULES
Ralph Charlton, director of PR, The Sage Group Plc
Before embracing social media across an organisation, it is necessary to establish guidelines that help employees to understand what is and is not allowed, and to set expectations about how they should present the organisation when they engage online. Charlton offers practical advice about the initial challenges involved in establishing guidelines, how to tackle the thorny issue of employees' personal use of social media in working hours, and also the ongoing need to review guidelines to keep up-to-date with new technology.
15.30 AFTERNOON REFRESHMENTS
15.45 CREATING ONLINE COMMUNITIES
David Hamilton, head of public relations and engagement, Action for Children
Bian Salins, head of social media innovation, BT Customer Service
Allan Schoenberg, director of corporate communications, CME Group
Ed Watson, head of PR, Debenhams
An interactive panel discussion offering insights into the challenges in establishing online communities, keeping members engaged and how to generate value after all that hard work.
16.30 LIVING THE BRAND: CREATING INTERNAL COMMUNITIES
Gin Tidridge, One Planet Home range manager, B&Q
How can an organisation bring together a large number of diverse employees in different regions under one message? Tidridge explains how B&Q used multiple channels to increase staff familiarity with products and encouraged them to 'green' their own homes with impressive results.
17.15 EDITOR'S CLOSING REMARKS
17.20 CLOSE OF CONFERENCE: COCKTAIL RECEPTION
For further information:
Call: 020 7359 3321
Email: conferences@corpcommsmagazine.co.uk
Twitter: @CorpCommsMag
Hashtag: #CCconf
Confirmed speakers:
