Conferences
Emerging from Recession
A one day conference with keynote speaker, Sir Martin Sorrell, chief executive, WPP.
Jointly hosted by
CorpComms Magazine and Public Relations Consultants Association
Thursday, 8 October 2009
Altitude 360°, London
29th Floor, Millbank Tower, London SW1P 4QP
BOOKING
Price: £450+VAT = £517.50
Booking form can be downloaded here
Conference brochure can be downloaded here
For further information email conferences@corpcommsmagazine.co.uk or call 020 7250 0607
PROGRAMME
08.30 WORKSHOPS (open to all agency delegates)
Returning fees to appropriate levels
Neil Backwith, management consultant specialising in the PR Industry
Winning business from the public sector
Neil Martinson, director news and PR, COI
You’ve survived: now how do you grow?
Trevor Morris, visiting professor public relations, University of Westminster
08.45 REGISTRATION
09.30 WELCOME ADDRESS
Helen Dunne, editor of CorpComms Magazine
09.40 KEYNOTE SPEECH
Sir Martin Sorrell, chief executive, WPP
Overview of the industry threats and challenges
10.10 PANEL RESPONSE TO KEYNOTE
Moderated by Helen Dunne, editor, CorpComms
Harriett Green, chief executive, Premier Farnell (clients)
John Waples, business editor, The Sunday Times (media)
David Gallagher, chairman, PRCA (PR)
10.40 QUESTIONS FROM THE FLOOR
11.20 REFRESHMENTS
11.45 REBUILDING TRUST
Many of the pillars of our society have been rocked by a series of very public crises. How do we restore public confidence in organisations and rebuild reputations to emerge stronger in the future?
Ed Williams, director of communications, BBC
12.15 QUESTIONS FROM THE FLOOR
12.45 LUNCH
13.45 WORKSHOPS
Talent retention
As businesses emerge from recession, the fight for talent will resume. This workshop offers advice on retaining key employees and maintaining engagement as businesses prosper.
Gill Hardy, co-founder, Mckenzie Finn, and John Smythe, partner & deputy chairman, Engage Group, host a workshop that offers real-life insights into this fascinating subject
Evaluation
The recession has focused attention onto budgets and, inevitably, the cost of communications. This workshop will discuss the latest thinking behind evaluation techniques and proving the value of communicators.
tbc
Public sector challenges
Local authorities have become increasingly adept at balancing the demands of their multiple stakeholders with limited budgets. This informal workshop will offer insight into the changing role of council communications, and the lessons to be drawn for the public sector.
David Holdstock, head of communications, London Borough of Hillingdon, and chair of LB Communications
14.45 CRISIS MANAGEMENT IN ACTION
More than any other sector, the financial services industry has been rocked by a series of high profile crises over the past two years. This session will consider the role of crisis management planning, how to continue to work under a media spotlight and the lessons to be learned going forward
Howell James, corporate affairs director, Barclays
15.15 PANEL DISCUSSION
Nickie Aiken, Former head of PR for Bradford & Bingley and a media relations & crisis management consultant
Anthony Frost, head of corporate communications, Abbey
Howell James, corporate affairs director, Barclays
Andrew Wilson, head of group corporate affairs, Royal Bank of Scotland
15.45 COFFEE
16.15 COMMUNICATIONS FOR THE NEXT DECADE
Colin Byrne, chief executive, UK & Europe, Weber Shandwick
16.45 SOCIAL MEDIA - ITS IMPACT ON ORGANISATIONAL LIFE AND CULTURE
Euan Semple
17.30 CLOSING ADDRESS
Francis Ingham, director general, PRCA
Closing address followed by cocktails
