Categories
Best website
We are looking for websites that not only communicate information, but also permit a degree of interaction with the organisation through content, functionality and social media integration. The judges will pay close attention to clarity of communication and ease of navigation across multiple devices (eg smartphones, tablets). Please provide the relevant URL.
Best use of video
The judges are looking for campaigns where video has played a key role in engaging with new audiences or achieving specific objectives, such as sales targets, dealing with crises or improved brand awareness. It is not just about a sleek end product or good viewing figures. (NB Examples of video must be provided. See entry instructions for details.)
Best online annual report
The judges are looking for reports that take advantage of the unique characteristics of the web medium rather than simply reproduce the printed version as a pdf. They will consider ease of navigation across multiple devices, accessibility of multilayered narrative and data, spreadsheets, rapid signposted access to the desired areas of information, interactivity and social shareability. Please provide screen grabs and a URL.
Best use of digital media in internal communications
Communicating with employees has never been so important. The judges will be looking for evidence that objectives, such as enhanced engagement and an improved understanding of the corporate message, have been met.
Best use of digital media in customer services
The line between corporate communications and customer services is increasingly becoming blurred. Digital media has changed customers’ perception of service, which, if not lived up to, can have a dramatic impact on corporate reputations. The judges will be looking for innovative use of digital media to engage with and deal with customer queries. Information on customer satisfaction levels and examples of specific cases of interaction should be provided.
Best use of microblogging
The judges are looking for the most innovative use of Twitter or other microblogging platforms by an organisation in any communications campaign. They are looking for evidence of engagement, not just retweets or the number of followers, and originality.
Best use of social networking
The judges are looking for the most innovative use of social networking platforms by an organisation. They are looking for evidence of engagement and originality. This can be a standalone campaign for a specific initiative or a long-standing programme to build brand awareness or customer loyalty, for example through a Facebook page.
Most innovative product
From smartphone applications to products that track the influence of Twitter, new technology is assisting digital media to spread the corporate message. The judges will be looking for originality in the concept, interactivity and its effectiveness in communicating the message or information. They will also consider the return on investment, including the original budget.
Best evaluation of a digital media campaign
It is not enough to launch the message. It is vital to evaluate that it is being understood, that the appropriate audiences are being engaged with and that influencers have been identified. The judges will be looking for evidence of all these factors, and also for examples of real-time engagement with stakeholders to shape the message.
Best digital campaign
The judges will be looking for a campaign that fulfils its initial objectives through the most imaginative use of digital media. It can be a standalone digital campaign, or one that is part of a larger PR initiative that is not specifically digital-focused. The return on investment, including the initial budget, will be considered. Entries that provide an evaluation of the campaign may perform better.
Best integrated campaign
While changing the pace of communications, digital media is but another channel. The judges are looking for a campaign that draws on at least three channels, including offline, to creatively and effectively communicate its message. The campaign must provide evidence of its ‘joined up approach’ and demonstrate how interactivity has delivered value that would not be possible by using using exclusively traditional media. Entries that provide an evaluation of the campaign may perform better.
GRAND PRIX AWARD FOR BEST DIGITAL COMMUNICATIONS
This award cannot be entered directly. The winner will be chosen by the judges from the winning entries for each category. With the exception of best digital team, all other category winners will be reconsidered.
NEW FOR 2012
DigiAwards categories are refined each year to reflect growth and change within the industry.
Best use of mobile
The proliferation of mobile has transformed the marketing strategies of many organisations. From simply enhancing an organisation’s online presence, to photosharing campaigns, clever use of QR codes and geolocation-based rewards, judges will be looking for evidence that engaging with audiences via mobile has played a key role in achieving specific objectives. Innovation originality and outcomes are key.
Best digital team
This category is open to any team, whether in-house or part of an agency, that specialises in integrating digital media into its communications strategy and campaigns. The judges will be looking for examples of past work, evidence of creative and original thought processes, and performance metrics. Agencies must demonstrate how digital expertise has benefited clients.
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