
Digital and social media are changing the way that organisations communicate with their various stakeholder communities. From local authorities engaging with residents through Twitter to multinationals embracing YouTube as a communications channel, the world of corporate communications is dramatically changing. Companies that stick to a bi-annual approach to media relations and organisations that believe a corporate website is progress will be the losers in this brave new world.
The Internet has revolutionised the way in which we consume information. It has also changed our expectations of the way in which organisations should communicate. Never before has engagement been so important.
Now in their fifth year, CorpComms Awards recognise the best use of digital media in communication strategies, but it has become apparent that the innovativeness of this industry requires more than just one trophy. The launch of CorpComms DigiAwards, known as the Digis, will, we hope, fill the gap in this dynamic marketplace.
Held in association with PR Newswire, the awards scheme has been designed to reflect the diversity of the world of digital media. From recognising achievements in viral campaigns to the use of social media in major crises, we believe these awards will set the gold standard for innovation and imagination in the industry.
The awards will be presented on 28 September at the Monster Digerati Party, a funky non-black tie drinks reception packed with entertainment and surprises that CorpComms hopes to establish firmly on the communicators' calendar. (Details will be made available shortly.)
I wish you all Monster good luck!
Helen Dunne
Editor, CorpComms Magazine
Telephone 020 7250 0607
Email digi@corpcommsmagazine.co.uk
For updates, follow us on Twitter @corpcommsdigi