Shortlist to be announced soon
Now in their sixth year, the CorpComms DigiAwards are well-established as one of the industry’s leading awards events.
Much has changed in the world of social media since the first event was held at London’s Battersea Power Station in September 2010. Few campaigns or communication strategies now lack a digital or social media element. Heck! Even the Pope has embraced a social strategy, while the Duke and Duchess of Cambridge often tweet official announcements rather than issue a formal press release.
We have adapted our categories this year to reflect this moving landscape. The criteria has changed for some, a few have been dropped while new categories have been introduced that, perhaps, better suit today’s world. For example, social media is all about openness and transparency; tone of voice plays a vital role in achieving that goal. Consequently, we’ve introduced a ‘Best Use of Humour’ category - to recognise those organisations that engage in a lively and, occasionally, robust manner.
We have tried to limit the number of awards we present, while simultaneously covering all aspects of this fascinating industry. We want our presentation ceremony to be short, sharp and - most importantly - fun, as past guests will attest. This is a dynamic industry; we aspire to be a dynamic awards scheme.
The DigiAwards Monsterati Party is on 16 July at Bloomsbury Ballroom.