This Year's Shortlist
Best annual report – not-for-profit & public sector
BBC Annual Report
BBC
Agency: Luminous
Annual Review and Annual Report
City Bridge Trust (part of the Bridge House Estates)
Agency: Luminous
Annual Report 2010
Nottinghamshire Healthcare NHS Trust
Passionate, personal, proud: Points of View – social housing residents write their landlord's annual report
Soha Housing
Agency: Marketing Impact
Annual review of 2010
St John Ambulance (SJA)
Agency: WordWide
Best annual report – private sector
‘Well positioned for further growth.’ Annual Report and Accounts 2010
Afren
Agency: Sampson May Design
ARM Annual Report 2010
ARM Holdings
Agency: Luminous
Burberry Group Annual Report 2010/11
Burberry Group
Agency: Black Sun
GAME Group Annual Report & Accounts 2010 - 2011
GAME Group
Agency: MerchantCantos
Annual Report 2010
National Express
Agency: Luminous
Building locally, winning globally. SABMiller Annual Report 2011
SABMiller
Agency: Further
Annual Review 2010
Spire Healthcare
Agency: Further
Best campaign
The Launch of the 30% Club
30% Club
Agency: MHP Communications
Mind the Gap!
Aviva
Agency: Grayling
Designated Driver Campaign 2010
Coca-Cola Great Britain
Agency: Portland Communications
O2 Indian Soap Star
O2
Agencies: Blue Rubicon; PD3
‘Quick Tap’ launch
Orange & Barclaycard
Agencies: Red Consultancy; Golin Harris
Dynamo TV and the TA1
Panasonic
Agency: Eulogy!
Save Water, Save Energy, Save Money
Southern Water
Best communications by a not-for-profit organisation
The Launch of the 30% Club
30% Club
Agency: MHP Communications
Plants at Risk: Launch of the Sampled Red List Index for Plants (SRLI) study
Royal Botanic Gardens, Kew
WRVS: Gold Age Pensioners
WRVS
Agency: Blue Rubicon
Best communications by a private sector organisation
Aviva: You Are the Big Picture
Aviva
Agency: Blue Rubicon
McDonald’s: Harnessing our People Power
McDonald’s UK
Agency: Blue Rubicon
The Katie Small Story
Mercury West Associates
Agency: Eulogy!
Switch the fish
Sainsbury’s
Agency: Blue Rubicon
Bin it!
Wrigley
Agency: EdComs
Best communications by a public sector organisation
City & Guilds Million Extra
City & Guilds
Agencies: WAA; Hill & Knowlton
Clear compensations: pushing and pulling for the Financial Services Compensation Scheme
Financial Services Compensation Scheme
Agency: Hanover Communications
Music is What Feelings Sound Like – Tackling the stigma of mental health
Nottinghamshire Healthcare NHS Trust
Engaging our people with our Vision
Scottish Water
Safer in Stockport
Stockport Council
Best corporate publication – not-for-profit & public sector
Private Equity Findings
Coller Institute of Private Equity (at London Business School)
Agency: Bladonmore (Europe)
GirlGuiding UK Impact Report 2010
GirlGuiding UK
Agency: The Good Agency
Soldier
Ministry of Defence
Action magazine
WWF-UK
Agency: Neo Communications
Best corporate publication – private sector
Sharing the journey
Arriva
Agency: Drummond Central
The Energy
Centrica Energy
Agency: Pressgang
Everyone magazine
Everything Everywhere
Agency: Words and Pictures
Transform
PwC
Agency: Bladonmore (Europe)
RAC Report on Motoring 2011
RAC
Agency: Milestone
Best crisis management
Newbury Racecourse management of equine tragedy in the paddock
Newbury Racecourse
Agency: Hudson Sander
The Big Freeze
Scottish Water
Best CSR strategy
Responsible relationships with our clients, colleagues and communities
Linklaters
Learn to Swim
Southern Water
Bin it!
Wrigley
Agency: EdComs
Best Employee engagement programme
My action for children day
Action for Children
Money can’t buy love but TLC drives Essex engagement!
Essex County Council
Thinkathon
Pfizer
Agency: The Collaboration Company
Ten Priorities. One Future
SABMiller
Engaging our people with our Vision
Scottish Water
Financial and business media relations
Bullet proof custard
BAE Systems
Agency: Euro RSCG London PR
Going Global
Economist Intelligence Unit (EIU)
Agency: Grayling
Jupiter Asset Management
Agencies: Broadgate Mainland; Financial Dynamics
The Katie Small Story
Mercury West Associates
Agency: Eulogy!
Big Society Capital
The Commission on Unclaimed Assets
Agency: HB Communications
Best in-house team
Centrica corporate affairs – more than the sum of its parts
Debenhams
Jupiter Asset Management
O2 – Rewriting the External Communications rulebook
Agencies: Blue Rubicon; Nixon McInnes; Republic Publishing
Westminster City Council
Best internal communications
Stay out of Davy Jones’ Locker!
BAE Systems
Agency: Euro RSCG London PR
channelB
Barclays
Agency: Teamspirit
Centrica Energy
Changing communications, changing lives
National Offender Management Services (NOMS)
RBS Visual Maps
Royal Bank of Scotland
Agency: Home
RSA Operations Vision Programme
RSA Insurance Group
Think Customer
Southern Water
Stand up, be counted and have your say!
Virgin Atlantic Airways
The John Antcliffe Award for best public affairs campaign
On our own two feet
Action for Children
Shedding the Pounds
Allergan
Agency: Ketchum Pleon, in collaboration with Royal College of Surgeons
The Impact of Uninsured Drivers
Direct Line Insurance
Save Our Coastguard Campaign
Shetland and Stornoway Coastguard Taskforce
Agency: Rhoda Macdonald Communications
Best live event – external
GROHE Live Digital Studio
GROHE
Ogilvy Public Relations London
West End LIVE
Westminster City Council
Bin it!
Wrigley
Agency: EdComs
Best live event – internal
Aon United Conference 2011
Aon
The CE Way
Centrica Energy
Agencies: Lodestar; WMW; BDA
One Group Convention 2011
Lloyds Banking Group
Agencies: Aspect; DRPGroup
Changing lives champions: Prison officer of the year and Probation Awards 2010
National Offender Management Services (NOMS)
Best rebranding exercise
The re-branding of Gatwick Airport
Gatwick
Agency: Lewis Moberly
One Jelf
Jelf
Agency: Synergy Creative
Brand is everything
Legal & General Group
Agency: Smith & Milton
Changing lives
National Offender Management Services (NOMS)
Agency: wearezephyr
Best use of broadcast as part of a communications strategy
Leading the North Sea renaissance? Centrica’s commitment to securing gas supplies for the UK
Centrica Energy
Agency: Blue Rubicon
This isn’t any bank, this is Metro Bank
Metro Bank
Agency: Lansons Communications
The Launch of the One Tonne Life Project
One Tonne Life Partners
Agency: Ogilvy Public Relations London
Best use of digital media as part of a communications strategy
Aviva: You Are the Big Picture
Aviva
Agency: Blue Rubicon
Going Global
Economist Intelligence Unit (EIU)
Agency: Grayling
World of GSK: Bringing GlaxoSmithKline to life online
GlaxoSmithKline
Agency: SAS
Infi-Knit campaign
Macmillan Cancer Support
Agency: Lbi
Dynamo TV and the TA1
Panasonic
Agency: Eulogy!
Getting ahead of tomorrow’s mobility challenges
Shell International
Agency: Fishburn Hedges
Young achiever
Caroline Parr
Action for Children
Louise Berktay
Heart of England NHS Foundation Trust
Charlotte Sjoberg
Lloyds Banking Group
Libby Jellie
Westminster City Council
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