BEST ANNUAL REPORT
i) Private sector organisations
ii) Not-for-profit and public sector organisations
We are looking for a report whose design clearly reflects and reinforces the organisation’s values. It should serve as an effective communications tool and show awareness of the latest thinking in corporate reporting.
BEST CORPORATE PUBLICATION
i) Private sector organisations
ii) Not-for-profit and public sector organisations
Excluding annual reports, we are looking for a printed or online publication that communicates an organisation’s activities to various stakeholders. The material should form part of a clear communications strategy with demonstrable results. Please include three different issues of the publication, details of target audience, circulation figures and strategic outcomes.
BEST CSR STRATEGY
We are looking for the organisation that truly embraces its role as a responsible corporate citizen, and uses it to enhance and reflect brand values. Entries should demonstrate an organisation’s actual achievements in respect of their CSR activities whether as part of a one-off campaign or an ongoing strategy.
BEST CRISIS MANAGEMENT
We are looking for an organisation that has effectively deployed issues management techniques to limit the impact of a crisis. The objectives, strategy and method deployed should be clearly set out, showing how negative impacts were avoided and positive ones achieved. Entrants may mark some of their submission as confidential and not for publication owing to the sensitive nature of the work.
BEST COMMUNICATIONS BY A PUBLIC SECTOR ORGANISATION
We are looking for entries that clearly demonstrate how communications have been used to promote the core values of a public sector organisation. This entry is open to all government departments, local authorities, public sector agencies and associated trusts and organisations, such as the police, health and education trusts.
BEST COMMUNICATIONS BY A NOT-FOR-PROFIT ORGANISATION
We are looking for organisations that use communication tools to effectively promote their corporate brand and values. Particular attention will be paid to cost-effectiveness. This entry is only open to the voluntary sector.
BEST COMMUNICATIONS BY A PRIVATE SECTOR ORGANISATION
We are looking for private sector organisations that have launched new campaigns, communicated new strategies or developed new programmes. The judges will focus on the efforts on in-house teams, although the role of external agencies will also be considered.
BEST CITY COMMUNICATIONS
We are looking for the best communications to a City-focused audience, including the financial media, excluding annual reports and corporate websites. The entry can cover an ongoing programme of stakeholder engagement or specific one-off campaigns or initiatives. The judges will be looking for clear evidence that stated outcomes were achieved.
BEST INTERNAL COMMUNICATIONS
We are looking for evidence of a continued and successful internal communications strategy. The entry should demonstrate the challenges faced by the internal communications team, and evidence of emphasising and sustaining company values. Successful internal communications can take the form of a well-managed channel, for example a company intranet or newsletter.
BEST EMPLOYEE ENGAGEMENT PROGRAMME
We are looking for a programme that has succeeded in engaging staff with corporate brand values. In contrast to ‘best internal communications’, this category is reserved for a specific programme designed to increase employee engagement, as opposed to an ongoing strategy or channel.
BEST REBRANDING EXERCISE
We are looking for a rebranding exercise that has successfully revitalised both an organisation’s internal and external standing. The entry should document the process, from the initial engagement with all stakeholders to establish the USP of the organisation, through to the eventual relaunch of strategy and brand.
BEST USE OF DIGITAL MEDIA AS PART OF A COMMUNICATIONS STRATEGY
We are looking for entries that embrace the full potential of digital media, whether the relevant campaign is a short term tactical project or a longer-term strategic programme. The judges are looking for evidence that digital media played an integral part of the concept, development and execution of the communications programme.
BEST USE OF BROADCAST AS PART OF A COMMUNICATIONS STRATEGY
We are looking for campaigns that effectively use broadcast tools, such as television and radio, to achieve their objective. The judges are looking for evidence that the project proved significant and effective in its own right, as well as playing a part of an overall integrated campaign.
BEST IN-HOUSE TEAM
We are looking for an in-house team that works well together and has proved successful and effective. It is not necessary to have worked on a high-profile campaign during the relevant period. The judges are looking for clear evidence of teamwork.
BEST CAMPAIGN
Open to both agencies and in-house teams, we are looking for a campaign that had a clearly defined objective and measurable success.
BEST PUBLIC AFFAIRS CAMPAIGN
We are looking for an outstanding public affairs campaign designed to influence local, national or European policy makers and how this drove specific changes to public policy or legislation.
BEST LIVE EVENT
i) Internal
ii) External
It is sometimes said that the most effective form of communication is an event that brings together stakeholders. With the exception of product launches, we are looking for the most engaging events that fulfil the original brief.
BEST INTERNATIONAL CAMPAIGN
We are looking for either an ongoing or one-off campaign that encompasses several countries. The campaign can be managed from outside the UK, and need not include a UK element.
CORPORATE COMMUNICATIONS PROFESSIONAL
This category cannot be entered directly. The shortlist will be announced in October.
YOUNG ACHIEVER
This award is open to corporate communications professionals in consultancies and in-house departments who are aged 30 or under on 1 July 2012. Nominations are only accepted from managers. We are looking for outstanding achievement in handling and developing campaigns, demonstrating creativity and clear results. The entry should focus on the candidate’s own initiatives rather than any efforts as part of a team.
Please note: The judges reserve the right to conduct a telephone interview of shortlisted candidates.
GRAND PRIX AWARD FOR BEST OVERALL CORPORATE COMMUNICATIONS
This award cannot be entered directly. The winner will be selected by the panel of judges from the winning entries for each category (excluding the individual categories).
Telephone 020 7359 3321
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